The Ice Bucket Challenge IS BACK!

Do you remember about 10 years ago when the Ice Bucket Challenge went viral!?

It was in support of raising money and awareness for ALS.

If you’re not familiar, the idea is that you dunk yourself with a bucket of ice water and challenge others to do the same.

Well, the challenge is back but this time it’s in support of Mental Health.

The campaign, launched by the Mental Illness Needs Discussion (MIND), a student club at the University of South Carolina.

Dubbed the #SpeakYourMind Ice Bucket Challenge, the campaign has set out to reduce the stigma around mental health, foster mutual support and advocate for suicide prevention.

Participants film themselves having a bucket of ice water dumped on their heads, then nominate friends to do the same and/or donate.

The previous campaign attracted prominent figures such as Taylor Swift, Bill Gates and Oprah Winfrey.

Globally, 17 million people participated in the original Ice Bucket Challenge, which helped more than $220 million for ALS research and treatment.

This time, the challenge is focused on mental health. Nearly 20% of children and youth aged three to 17 struggle with a mental, emotional, developmental or behavioral disorder.

In Canada, 1 in 4 kids have been diagnosed with a mental illness. Suicide is the second leading cause of death among those aged 15 and 34.

So, if you’re feeling brave take the challenge and spread awareness!

#SpeakYourMind