Sherwin-Williams has revealed what it calls its “Loneliest Colour” and, according to the paint company, it’s one of the least-purchased colours in its entire collection.
The shade is called Offbeat Green.
To me, it resembles the mushed peas baby food, or a pureed broccoli soup.
Sherwin-Williams describes the colour much more kindly, calling it “a vivid, citric lime green that reflects a growing desire for individuality.”
To give the colour a boost, the company has launched a new campaign in partnership with LeBron James and his foundation. Offbeat Green will be featured in several projects, including a front door makeover designed to show off the colour’s unique personality.
The campaign is also encouraging people to give the forgotten shade a chance. Anyone who purchases Offbeat Green will be entered into a sweepstakes for a chance to win prizes including a basketball signed by LeBron James, limited-edition merchandise, and a $1,000 Sherwin-Williams gift card.
BUT, do you actually have to use the paint on something or could you just buy a can to get into the draw…
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